The 15 best drugstore makeup products, according to reviews.

— Recommendations are independently chosen by Reviewed’s editors. Purchases made through the links below may earn us and our publishing partners a commission.

No one likes running out of their skin-perfecting foundation or eye-popping mascara. For one thing, who wants to be without their favorite products? Second, replacing those items can get pricey. Luckily, the drugstore makeup aisle has come a long way over the years. Regardless of what your current makeup routine looks like, you can find an affordable alternative for every step. Below, find the best drugstore makeup products, according to reviews.

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1. This lengthening mascara from Milani

Add volume to your lashes with Milani.

We’ve tested our fair share of drugstore mascaras at Reviewed, and the Milani Highly Rated 10-in-1 is our top pick. In addition to applying easily onto the lashes without clumping, the formula provides a voluminous, lengthened effect on the lashes in a single coat. When it’s time to take your makeup off, this comes off in a cinch with makeup remover.

Don’t take our word for it; one Walmart reviewer shares: “I’ve tried so many mascaras over the years and none of them have made my lashes thicker. I finally found one that does the trick. I will only be using this one in the future. This is my favorite by far.”

$10 at Walmart

2. This dewy foundation from Maybelline

Get flawless skin with Maybelline.

Luminous-looking foundation is the goal for many makeup lovers these days. Maybelline’s Fit Me Dewy + Smooth Foundation—the counterpart to the line’s Matte + Poreless option—remains one of the most popular complexion products in the drugstore. The formula claims to moisturize the skin and leave it looking smoother and more radiant. It’s available in 24 shades ranging from very light to deep.

“After trying several expensive department store brands, I decided to try this after a recommendation from a friend,” one Maybelline reviewer writes. “Wow! I can’t believe how smooth this went on. It looks great on my skin and the finish is perfect. I wish I had known about this all along!”

$9 at CVS

3. This full-coverage concealer from Covergirl

Conceal blemishes or dark circles with Covergirl.

After testing more than a dozen drugstore concealers, Reviewed’s favorite is the Covergirl TruBlend Undercover Full Coverage Concealer. The creamy formula blends with ease onto the skin and offers plenty of coverage to conceal dark circles or blemishes. It also wears well on the skin, only fading a tad over several hours. It’s available in 30 shades spanning light, medium, tan and deep tones.

One Covergirl customer agrees with us: “It blends beautifully, great coverage, great color range and great on dry skin. I love this formula. Covergirl is blowing my mind!”

$10 at CVS

4. This buttery bronzer from Physicians Formula

Bronze your skin with Physicians Formula.

Since entering the drugstore, the Physicians Formula Murumuru Butter Bronzer has received rave reviews. Though a powder, the bronzer has a super-soft feel, thanks to ingredients like murumuru, cupacu and tucuma butters, that make it blend into the skin with ease. Once applied, it claims to leave the skin with a glowy, bronzed finish. You can find the powder in four hues ranging from a light, cooler-toned shade to a deep, warmer-toned one.

“The formula is super buttery and applies so beautifully on the skin,” one Physicans Formula reviewer writes. “The colors never look muddy or cakey. I can apply a tiny bit or layer it on for a more bronzey look and it never looks heavy at all. It just melts into the skin so nicely and looks amazing.”

$13 at Walmart

5. This glossy lipstick from Revlon

Add color and gloss to your lips with Revlon.

If any amount of lip gloss feels too sticky to you, turn to the Revlon Super Lustrous Lipstick for that touch of sheen. The lippie claims to moisturize with vitamin E and leave a satin (not too shiny or matte) finish. You have your choice of 82 shades, from the fan-favorite “Rum Raisin” (brownish mauve) to the bold “Va Va Voilet” (plum purple). 

“I usually have no luck with lipsticks,” one CVS reviewer writes. “Revlon luscious is different. It is creamy, goes on smoothly, and the color goes with everything and looks good with my skin.”

$10.50 at CVS

6. This makeup-gripping primer from E.L.F. Cosmetics

Prep your skin for makeup with E.L.F. Cosmetics.

At the core of any great makeup look is solid skin preparation. After moisturizer and sunscreen, apply the E.L.F. Cosmetics Power Grip Primer, which claims to hydrate with hyaluronic acid as well as “grip makeup for long-lasting, all-day wear.” Plus, this primer went viral on TikTok.

“After hearing and seeing a lot of influencers talking and using this product, I just had to purchase this and I’m actually very glad that I did,” one Walmart reviewer raves. “This primer is literally amazing and the result is incredible. This primer gives that amazing grip to the foundation and is so tacky.”

$10 at Walmart


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