This is the beauty brand’s very first long term area in Boston.


Glossier opening 1

Photographs by Anna Arriaga

It is time for dewy pores and skin, correctly rosy lips, and for all your “clean girl” dreams to occur accurate: “It Girl” makeup model Glossier is coming to Newbury Street, just in time for spring. Get completely ready to stroll via the glossy pink and inexperienced arches and straight to your new favored “Generation G” lipstick shade.

The store will open the doorways of its 10th spot on March 24th at 120 Newbury St. With it comes an exclusive to start with possibility to get the Glossier “You” fragrance in a vacation-sized rollerball, as properly as a cozy collegiate-motivated Glossier sweatshirt only obtainable for buy at the shop. Even greater, there will be a monogrammer at the keep from 10 a.m. to 6 p.m. on opening working day for any Glossier girlies who want to personalize their new merch. And $5 of every single crewneck purchase at the store goes toward Artists for Humanity, a Boston-based corporation that supplies teenagers with means by connecting them with jobs in art and style.

The trendy millennial make-up organization was established in 2014 by ex-Vogue assistant and the blogger at the rear of Into The Gloss, Emily Weiss. Soon after getting very well-recognised for covering the make-up routines of notable women and stars, Weiss developed four of her own products which led to the launch of her quite individual elegance empire. The New York-primarily based company is recognised for their stylish, pastel aesthetic, minimalist packaging fashion, and their Glossier-pink themed and embellished suppliers.

Every Glossier retailer is recognized for having its own unique topic and the Boston locale is no distinct. This storefront is influenced by regional architecture and athletics a attractive limestone façade, window niches, and bronze marble details. Inside, the store aims to match the vivid, youthful strength of the city’s collegiate population. Customers will be greeted by staff members in the company’s signature pink jumpsuits as they enter. Adorned with dreamy mirrors, pastel pink and eco-friendly arches, and a special selfie space decorated by a nearby artist, the new spot will certainly be Instagrammable and packed whole of bushy-eyebrowed and shiny-lipped Bostonians.

Though this is the stylish make-up brand’s initially lasting location in Boston, it’s not its initially take a look at to the metropolis: Back again in 2019, the makeup manufacturer designed an overall look that dominated all nine areas of the Seaport’s The Current pop-up village. But because then, the metropolis has been devoid of retailers carrying Glossier right until the brand name expanded to Sephora this February.  With the new opening, Glossier’s devotees searching solutions have expanded a very little bit a lot more. Lucky us!

The new Glossier will be open Monday via Saturday from 10 a.m. to 7 p.m. and on Sundays from 11 a.m. to 6 p.m.

Glossier opening 2

Pictures by Anna Arriaga

Glossier opening 3

Photographs by Anna Arriaga

Glossier opening 4

Photographs by Anna Arriaga

Glossier opening 5

Pictures by Anna Arriaga



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