Multifaceted in style and design yet regular in sentiment, Oki Sato successfully blends the unlikely commercial combo of natural and organic cosmetics, library and cafe in ‘Beauty Library (opens in new tab)‘, a minimalist strategy store made for the Japanese cosmetics enterprise Nature’s Way.
The notion for the boutique – created by Sato’s lauded layout studio, Nendo (opens in new tab) – was to examine natural cosmetics in a library-like location, with neatly stacked cabinets of attractiveness items rising up to the store’s ceiling. The cafe – by itself serving all-organic salads – sits along just one side of the retailer, with an annexed seating place established across a smaller courtyard. The pairing just isn’t as disjointed as it might sound Nendo’s archival technique of displaying the cosmetics encourages screening and browsing, to enable a consumer to ‘casually try out out every solitary products in the shop as if ordering a beverage.’ (It is really no coincidence that the shop’s logo is also intended to glimpse like a square bookshelf filled with letters.)
The library part is further embellished by the store’s use of up-to-day digital engineering – a nod to the the ever more present-day issues of organic dwelling. Each products has a committed QR code displayed alongside, enabling people to shop corresponding data on their phones or tablets and make buys at home.
Moreover, the didactic part of the concept is created a lot more literal with the inclusion of an built-in research area, allowing for clients to sit in between the shelving devices and master additional about the attributes of wholesome cosmetics.
The retailer is found on Aoyama Road in Tokyo – potentially the city’s most vibrant browsing region – and is surrounded by myriad upscale boutiques. A handful of these are similarly putting in appearance – the Herzog and de Meuron-designed Prada and Miu Miu (opens in new tab) stores, and the Comme des Garçons retailer co-conceptualised by Takao Kawasaki, among the them – though the ‘Beauty Library’ contains quickly as substantially substance as it does style.
Beauty Library (opens in new tab)
3-12-12 Kita-Aoyama Minato-ku
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