CosmeticsDesign spoke with brand founder Ericka Rodriguez about making the transition and the next steps for the brand.

To start out, tell me a little bit about your brand.

We’re a vegan, cruelty-free and clean makeup brand. All of our products contain 10 ingredients or less and we recently transitioned to becoming a 100% plastic-free beauty brand. We’re most well known for our zero waste balmies. 

We’re also palm oil-free, which is not easy to do, and people can understand what most of our ingredients are. They’re common ingredients like avocado oil, coconut oil and castor oil.

Tell me a little bit about the decision to scale back your SCUs.

I started this brand because I’m a lifetime animal welfare advocate. I stopped eating meat when I was 11 years old and I’ve really focused on animals my whole life. I was in my early 20s when I discovered that animal testing was still a thing in cosmetics and that horrified me. I thought that that was a thing of the past. 

My brand started as a vegan brand. As the brand has slowly grown, I’ve maintained an interest in environmentalism. Recently, I heard that the beauty industry is responsible for 120 billion units of packaging waste every single year. 

That really triggered me, especially when I was already feeling icky about all of the waste. We inevitably have to produce waste as a brand. That just kind of sealed the deal for me, I really don’t want to be part of that anymore. 

I still wanted to keep Axiology alive, I still wanted to offer a better, safer alternative to plastic. So we decided just to ditch plastic and become plastic-free.

Can you tell me a little bit more about what the ‘rose and thorn’ of making that transition was?

The hard part is finding manufacturers to help us. That’s actually how we ended up creating our balmies because we were looking for manufacturers who could make a 100% recycled lipstick a few years ago. We couldn’t find any manufacturers to do that. 

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