When the COVID-19 pandemic pushed most cosmetics sales into a DTC environment, personal care and beauty brands had to get more creative about digital retail spaces. Companies are also developing new tools to improve products or customer experiences.

While some technologies are nearly table stakes in the cosmetics industry today, others are still in the early stages of discovery as far as customer and brand applications. 

Read more about technology in the beauty industry with these CosmeticsDesign articles.

L’Oréal launches to bring “new age” tech, data to in-home, salon hair coloring

L’Oréal has launched two new technologies for mass-market consumers and stylists, developed to circumvent hair coloring problems “only technology could solve.”

The company announced the Colorsonic and Coloright technologies on Monday, ahead of CES 2022. Both products, Colorsonic for consumers and Coloright for hairstylists, address ease-of-use with color application.

Head of the L’Oréal Global Technology Incubator Guive Balooch said they’re particularly excited about making these innovations in the hair coloring space, which the company launched more than a century ago.

“What we’ve seen in the past 100 years is lots of innovation in the types of formulas and colors to get to the right chemistry,”​ Balooch told cosmetics design. “But the way of actually applying it on the hair, both at home and in the salon, hasn’t really changed at all.”

Read more…​

Walmart launches prestige beauty retail space online with Space NK, soon in-store

Q&A

Walmart launched BEAUTYSPACENK with Space NK to bring prestige personal care to the retail giant’s online and in-store sales spaces. CosmeticsDesign spoke with Laurie Tessier, merchandising director for prestige beauty at Walmart, about the launch.

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