Ten yrs right after launching, Beautycounter further more expands its reach and proceeds its dedication to top the thoroughly clean natural beauty movement.
SANTA MONICA, Calif., Feb. 22, 2023 /PRNewswire/ — Beautycounter, the leader in clean beauty, now declared a new partnership with Ulta Natural beauty, the nation’s most significant beauty retailer. Beginning February 26, Beautycounter solutions will be obtainable on Ulta.com and in 500 Ulta Splendor retailers throughout the U.S. on March 5. The launch into Ulta Beauty arrives as Beautycounter celebrates its 10-calendar year anniversary, marking a decade of pioneering the clear natural beauty movement.
Beautycounter will carry on to leverage its impressive omnichannel business enterprise product to realize its mission of having safer products and solutions into the palms of everybody. Beautycounter goods are now accessible by means of the brand’s website, its retail spots in New York and Denver, its group of Model Advocates, and as a result of retail partnerships which include with Ulta Splendor.
“Our partnership with Ulta Attractiveness is an fascinating step toward achieving Beautycounter’s mission of getting safer goods into the palms of everyone,” stated Marc Rey, Chief Govt Officer, Beautycounter. “We’re searching forward to introducing new consumers to our award-profitable items. We feel that this partnership – and the ensuing expansion of our community – will make it possible for us to have an even higher influence on the long term of splendor as we guide the industry past clear wherever all attractiveness is uncompromising.”
“At Ulta Magnificence, we feel in the electric power of transparency and are very pleased of the limitless prospects our thoroughly clean and aware magnificence offerings unlock for our friends,” said Monica Arnaudo, Main Merchandising Officer, Ulta Natural beauty. “As pioneers in this house, we are delighted to welcome Beautycounter to our growing mindful splendor assortment and offer increased obtain to their award-profitable products and solutions, and alongside one another assist to generate meaningful alter in our marketplace and globe.”
A assortment of Beautycounter’s greatest-providing pores and skin treatment and cosmetics will be readily available at Ulta Elegance, which include local community favorites like All Shiny C Serum, Dew Pores and skin Tinted Moisturizer, and Reflect Influence Right away Resurfacing Peel. Beautycounter also certifies in the pillars of Acutely aware Splendor at Ulta Splendor, a curated assortment of products featuring clean up ingredients that are cruelty cost-free and sustainably packaged, leaving a beneficial impact and extra.
Above the previous ten years, Beautycounter has been the pioneer of clean up elegance, making solutions with unparalleled efficacy and tested outcomes, unmatched component protection, and more sustainably built packaging. The firm has also been 1 of the most impactful makes advocating for basic safety and transparency in the beauty and individual-treatment business, contributing to the passage of much more than 11 legislation that have enhanced client security. Activating a collective local community hard work, Beautycounter has despatched 240,000 e-mails, created in excess of 16,000 phone calls, and held in excess of 2,200 conferences with lawmakers in the U.S. and Canada. Most not long ago, Beautycounter supported the passage of the Modernization of Cosmetics Regulation Act (MoCRA) in December 2022, which marks the 1st significant alter in cosmetics regulation because 1938.
Continuing this momentum, Beautycounter will launch its greatest brand marketing campaign to day, Elevate Up Beauty, to commemorate its 10-calendar year anniversary and glance in advance to the up coming chapter of thoroughly clean. Increase Up Natural beauty celebrates what will make Beautycounter the undisputed leader in cleanse: local community, motivation to innovation, and relentless concentration on advocacy. The marketing campaign encourages Beautycounter’s group of Brand Advocates, people, workforce, and the sector-at-huge to drive true alter.
Started by Gregg Renfrew in 2011 and released in 2013, Beautycounter is the chief in cleaner skin care and cosmetics whose mission is to get safer solutions into the palms of everybody. A licensed B Company, the Santa Monica, CA-centered brand leads the way for enhanced transparency and accountability in the elegance field, including advocacy efforts to update regulations governing the magnificence sector. Beautycounter is an omnichannel brand and is available now online, in bodily retail stores, via strategic partnerships which include Ulta Elegance, and as a result of its community of Model Advocates across North The usa. Beautycounter features much more than 100 products and solutions that have earned quite a few awards, including Quickly Business‘s Most Revolutionary Firms, Allure‘s Greatest of Attractiveness, Glamour‘s Elegance Awards, Refinery29’s Innovators Listing, WWD‘s Greatest-Doing Splendor Organization, and CNBC’s Disruptor 50. For far more information and facts, check out www.beautycounter.com.