Most smaller, medium and micro enterprises (SMMEs) production cosmetic brands close shop due to the narrow gate to the mainstream retail suppliers. But Edenvinne by Gontse Kgokolo and Rearabetswe Dire bit the bullet when they went into partnership and opened their have shop to cater for people like them.

The duo explained just after they have been turned down by quite a few retail shops, the need became evident. 

Edenvinne, located at Menlyn Park Buying Centre in Pretoria, is a beauty and grooming retail store that now sells numerous beauty South African models. 

Edenvinne presently has 45 unique South African models detailed in-retail store and in excess of 400
variants of products and solutions which involve beauty goods this kind of as facial and pores and skin care, body treatment, individual care, hair treatment, fragrances, hair grooming, male grooming products and solutions, beauty equipment and residence extras. 

Dire, who also owns BoldxBrand, a enterprise that manufactures perfumes, mentioned: “We observed a need to have for a retail outlet that solely sells South African makes in the cosmetics marketplace due to the fact we had been rejected by a variety of huge corporation together with a lot of other SMME’s.

“Most SMME’s that work in the cosmetics sector want to develop their purchaser get to and the very best probable way to do that is to go into retail shops exactly where individuals have the prospect to physically interact with the goods,” said Dire.

Kgokolo holds an Honours diploma in Customer Science majoring in Strategic & Small business and founded KwaneleSA, a hair brand that introduced Africa’s initially purely natural hair straightener. She explained most retail stores do want their goods, but also be expecting them to change what their makes stand for. 

“The sector is worthy of billions however a lot less than 10% of South African organizations are represented within this market on a retail degree. Edenvinne has designed a retailer, which makes it possible for regional models to be easily accessible and obvious in a notable retail shopping mall. In the past handful of several years, there has been a visible increase in the opening of e-commerce stores among SMMEs. This maximize has been confirmed that it is as a result of the limited retail chances afforded to start off-ups and SMMEs. Edenvinne aims to bridge this gap and find the money for SMMEs that are rising from South Africa to enter the retail house,” stated Kgokolo.


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Coceka Magubeni

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