Jowell Global Ltd. (NASDAQ: JWEL), one of the leading cosmetics, health and nutritional supplements, and household products e-commerce platforms in China, today announced that it has renewed its strategic partnership with Coty Inc. (NYSE: COTY) for the fiscal year 2023. A signing ceremony was held and attended by the management of both parties, including Mr. Xuedong Qiao, General Manager for Consumer Beauty, Coty China, and Mr. Zhiwei Xu, CEO and Chairman of JWEL.

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling luxury and mass market products in more than 130 countries and territories, with adidas just one of the world-renowned brands under its management.

The renewal marks the second consecutive year in which JWEL was recognized as a fully authorized distributor for adidas personal care products in China. Since the inception of the partnership in 2022, both JWEL and Coty have accelerated their growth strategies with effective branding and channel resource sharing, significantly increasing the quality of this cooperation. Additionally, JWEL and Coty have also expressed their intention to continue expanding their relationship and collaboration in the entire product value chain from research and development to production and sales.

Mr. Xuedong Qiao, General Manager for Consumer Beauty, Coty China, commented: “We are pleased to renew our partnership with Jowell for 2023. The past year has confirmed to us the reliability and commitment of the Jowell leadership team. Now, as we look forward to an important year in our company’s history, the performance of Chinese consumer products market, online e-commerce platform and the omni-channel support provided by Jowell will enable us to achieve our objectives in driving the growth of the adidas brand products.”

Mr. Zhiwei Xu, Chief Executive Officer and Chairman of Jowell Global Ltd, stated: “We are very proud of the renewal of this long-term partnership. We have worked diligently to develop and solidify our advantage in sales and distribution channels to better promote the adidas brand and its products in China. For instance, we have taken extensive measures to ensure a leading market position for adidas branded male shower gel products. Furthermore, we plan to reinforce our cooperative relationship and build a future that will benefit all of our stakeholders.”


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