London Designer Outlet (LDO) has announced two new deals, with Carvela and The Cosmetics Company Store taking 1,673 and 1,387 sq ft of space respectively.
The new stores will strengthen the womenswear and beauty offer at London’s fashion and lifestyle outlet destination, an offering that has recently expanded through lettings and expansions by world-renowned brands such as Nike, Adidas, Tommy Hilfiger and Calvin Klein.
The Carvela opening follows the success of parent brand’s Kurt Geiger store at LDO, which is one of the Wembley Park-based outlet’s most successful stores by sales density. With a dedicated Carvela store stocking its own lines previously offered at Kurt Geiger, Kurt Geiger will have space to further expand its accessories offer.
The new stores will be located on the upper floor of London Designer Outlet, which already houses brands such as the womenswear section of Nike, Phase 8 and Dune.
Matt Slade, Retail Director at Quintain, said: “Over recent months, we have seen a strong uptick in interest from accessories and beauty brands, as well as brands expanding on their offerings within these categories, such as Tommy Hilfiger and Next. We know that both beauty and accessories tend to perform well in times of economic uncertainty as consumers are drawn to accessible products at a lower price point. At the same time, these categories serve our diverse catchment well, as they can cater to a wide range of people.
“It is particularly exciting to see Kurt Geiger expand on its success by choosing to open a second store with us. Not only is this a testament to how commercially attractive London Designer Outlet is, but this particular letting will allow Kurt Geiger to utilise its existing space in the best way possible, with more of their latest lines and prime stock coming in already.
“This time of year is always the busiest period for us and as we approach the height of the Golden Quarter, we are pleased to welcome these two new brands.”
Ross Warden, Chief Retail Officer at Kurt Geiger, said: “Opening a dedicated Carvela store at LDO is a great step forward for the brand, with this being our first Carvela outlet store in London.
“LDO offers consumers a unique shopping and leisure experience and we have already seen this translate into fantastic trading results in our Kurt Geiger store. By opening a second, stand-alone store for Carvela, we’ll be able to optimise Kurt Geiger further, whilst giving Carvela the space it deserves to expand on the offer and provide customers more of our latest stock at fantastic discounts.”
London Designer Outlet sits at the heart of Wembley Park. Minutes from central London, it is the capital’s best-connected outlet centre and is easily reached by three tube lines, two train lines and eight bus routes.
The centre, managed by Realm, provides 265,000 sq ft of retail and leisure space, including 70 outlet stores, restaurants and coffee shops.