Y2K style is back—and that’s a reality many of us are still processing. While I admire the era’s unapologetic, bad-good attitude towards going-out clothes, I’m admittedly on the “please no!” side of the low-rise jeans debate. That being said, I’m all for both celebrating and nodding to the era’s broader, unbridled embrace of denim. Distressed! Patchworked! Rhinestoned! I love it all. Hence, my instant obsession with Dior’s new Dior Addict Couture lipstick case that is cast in, yes, denim.
For one, it’s bringing back the Dior Oblique logo that John Galliano popularized with his iconic Saddle bag design in 2000—an unmistakable, nostalgia-stoking emblem of the noughties. “It’s honestly one of my favorite Dior logo renditions,” Sam Visser, Dior’s U.S. makeup ambassador, tells me. “It’s so rebellious of the signature one.” The sleek tube’s flashy silver logo pops beautifully against the raw denim fabric; a dark indigo in perfect harmony with both Dior’s signature navy blue and Y2K’s leaning towards inky blue washes. Much the same as a pair of pastel shield sunglasses or blingy logo pendant necklace, it’s an equal parts flashy and glamorous accoutrement. “It feels like something that could be attached to your outfit as just an accessory—not even a lipstick,” agrees Visser. “The texture of the case sets itself apart from beauty—it’s exciting because it’s something new.”
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As we shift to more sustainable beauty consumption, another major draw is that it’s reusable—inviting you to replace and swap out shades of the brand’s cult-favorite, recently reformulated Hydrating Shine lipstick with ease. And it must be said: It’s also miraculously wallet-friendly, costing a small fraction of any another It accessory.
Within a few days of toting it around, my Y2K-happy denim lipstick bullet has not only garnered compliments every time I take it out for a touch-up, but inspired shared stories among friends of young teenage days spent perusing the Dior makeup counter at the local department store. In this spirit, it’s no surprise that Dior’s denim lip case is already starting to gain traction on TikTok, too. “So many individuals of Gen Z, and the generations that came before, are inspired by eras they grew up in or lived adjacent to,” says Visser. “A window into that, especially through makeup and beauty, is thrilling”—and far less polarizing than a pair of low-slung jeans.
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