Glossier to promote in Sephora, make-up brand’s initially retail companion

Make-up organization Glossier introduced Tuesday that shoppers will be ready to come across its well-known “Boy Brow” and “Cloud Paint” merchandise at Sephora stores beginning upcoming calendar year as it pushes to grow its arrive at.

The go marks Glossier’s initially retail partnership and comes immediately after founder Emily Weiss stepped down as chief govt officer and handed the reins to Kyle Leahy, who was previously Glossier’s chief commercial officer.

Glossier, which tapped pop star Olivia Rodrigo as a model ambassador before this calendar year, explained it is a person of the most searched models on Sephora’s site that is not at present accessible at the LVMH-owned chain. The company will hawk its items in Sephora retailers throughout the United States and Canada as properly as on Sephora’s site beginning in early 2023.

In a statement, Leahy claimed generating Glossier solutions out there by another retailer “marks a new chapter” for the corporation. Glossier experienced struggled by means of the Covid pandemic, and shuttered the 3 retailers it experienced at the time around two many years ago. That incorporated a single in the SoHo community of New York City, where by the business is dependent.

The firm has since opened suppliers in Seattle, Los Angeles, Miami and London, and said Tuesday that it is also investing in opening up far more of its personal bricks-and-mortar destinations. It’s scheduled to open destinations in Washington, D.C., Atlanta, Philadelphia and Brooklyn, New York, by the stop of this year. It also strategies to open a flagship retailer in the SoHo in 2023.

Glossier’s struggles have persisted less than Weiss, who founded the enterprise in 2014 and acquired a cult-like pursuing between millennial and Gen Z ladies. In January, just 6 months soon after Glossier raised $80 million in fresh funding, it laid off dozens of company workers users.

Leahy, formerly government vice president and typical manager of North The us at the shoe manufacturer Cole Haan, is hoping to guide the enterprise into its next stage of development.

By partnering with Sephora, Glossier joins businesses like the mattress maker Casper and sustainable shoe business Allbirds that have solid a equivalent path. At first, the firms sold only on the internet, then opened up their own outlets, just before earning their merchandise out there by way of other retail companions like Goal and Nordstrom as well.

Glossier, which at one particular level was valued at additional than $1 billion in the private markets, declined to comment on whether it strategies to go after an preliminary community providing.