Hannah Krause took over Eden in the East Village in 2020.

Hannah Krause is comfortable in her own skin.

The 35-year-old mom-of-two owns East Village skin-care haven Eden, 418 Sixth St. in Des Moines, known in the eclectic downtown neighborhood for its dedicated following of regular customers who enjoy beauty products from elevated brands including Osea, Reflekt, Bioderma and Westman Atelier.  

Krause bought the Sixth Street beauty boutique in 2020 after the original proprietor, Jennifer Hansen, died after a hard-fought breast cancer battle in 2017 at age 47.

This year, Krause has eased into public life and used her platform to extend beyond the East Village by emerging as an advocate for women’s rights. More than 300 people attended educational panels dubbed Iowa: Let’s Talk Reproductive Rights organized by Krause and a small group of other metro area stakeholders in November in the wake of Roe v. Wade being overturned by the U.S. Supreme Court.


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