With the ‘Don’t Say Gay’ law coming into effect in Florida, Lush Cosmetics is responding by releasing a limited-edition Gay is OK Soap to support Equality Florida, the largest civil rights organization dedicated to securing full equality for Florida’s lesbian, gay, bisexual, transgender and queer (LGBTQ) community.

About the Bill

Signed into law by Florida Governor Ron DeSantis, the Parental Rights in Education Act, commonly known by critics as the Don’t Say Gay Bill, is a law introduced and passed in 2022 which outlines new statutes for primary education, notably for prohibiting classroom instruction on sexual orientation or gender identity from kindergarten to grade 3 in Florida public school districts, or instruction on sexual orientation or gender identity in a manner that is not “age appropriate or developmentally appropriate for students.”
“LGBTQ young people and their families are facing a political onslaught aimed at stigmatizing and erasing them. This toxic climate will make schools less safe for the youth that need our support most. It is vital that the businesses that uplift values of diversity and inclusion speak up at a time when their employees, customers and the broader community are under attack. Each of us is called to the fight to ensure every student is protected and every family is respected,” said Nadine Smith, executive director, Equality Florida.
“At Lush, we believe the state has a responsibility to provide a safe and inclusive learning environment for all children and the Don’t Say Gay legislation does just the opposite. At a time when youth need our support the most, they and those that love them are being targeted. We are proud to stand with Equality Florida’s work to support the queer community at this critical and uncertain time,” commented Carleen Pickard, Ethical Campaigner, Lush Cosmetics.
Lush’s twelve Florida shops from Miami to Destin will participate in the campaign standing in solidarity with LGBTQ youth, their families, and educators across the state.

About the Soap

The gold and sparkly soap is now available in Florida stores and online and 100% of the purchase price of the soap (minus the taxes) aims to raise $50,000 for Equality Florida’s defense fund to support those impacted by the new legislation.
In addition to the financial support, Lush is encouraging customers to learn more about Equality Florida, which is part of a lawsuit against the State of Florida in opposition to the Don’t Say Gay law, and their Free To Say Gay campaign.


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