Note Cosmetique was established in 2014 and the brand is available across various markets internationally. In APAC, it is available in markets such as Cambodia, Indonesia, Nepal, Maldives, Mongolia, Pakistan, and Singapore.

Across these markets, the brand enjoys a presence both online and offline. It is accessible via its own official website, e-commerce partner platforms, and has its own brick-and-mortar standalone stores in cities such as Singapore and Ulaanbaatar.

The brand was exhibiting at the 2022 Singapore edition of Cosmoprof Asia, to seek out expansion opportunities in APAC.

“For the next years, it will be Asia that’s growing. That’s why we would like to strengthen the brand position in the Asian market,”​ said Gülfer Bal, Note Cosmetique marketing and new product development director.

Bal told CosmeticsDesign-Asia​ that Note’s strength is its wide range of products and colours, making it well primed to succeed in the diverse Asian market.

“We have a very wide range of colours – very dark shade to very light shades. We also have many types – high coverage to light coverage. I think this is one of our strengths. As a brand, it’s easier for us to go to market according to the consumer needs and attitudes.”

For instance, it can easily adapt to changing consumer needs, such as the rise of eye make-up products today. “The categories are changing. For example, we are still wearing masks, so the eye category has become quite important.”

Like many colour-centric brands, Note was impacted by the COVID-19 pandemic, which triggered a decline in make-up as people were stuck indoors.


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