You know that the celebrity beauty brand boom is over when even the celebrities themselves admit that they’re not into it. “I’ve never really been interested in beauty products,” Jared Leto recently told Vogue about his new 12-piece skin- and body-care line, Twentynine Palms.

The celebrities are tired. Consumers are over it, big time. The market is oversaturated, and everyone knows it. Celebrity beauty brands are officially on their way out — but that doesn’t mean the beauty business is slowing down. 


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