BEAUTY giant Sephora has announced it will be opening a new store in the UK.

The American brand – which mostly sells makeup – has now revealed where the store will be located.

Sephora has confirmed where the first UK branch will be


Sephora has confirmed where the first UK branch will beCredit: Getty

It follows its online move in October last year, when Sephora opened a new website up to UK shoppers.

The website Feel Unique instead became

But, in March, it will be opening its first massive UK store in Westfield London, White City.

The huge store will span over 600sqm, offering over 140 brands to excited customers.

Some of the brands will include GXVE by Gwen Stefani, MILK, by Ariana Grande, ONE/SIZE by Patrick Starr, Refy, Makeup by Mario, Fenty Beauty, and Sephora’s own Sephora Collection.

Sarah Boyd, managing director of Sephora UK, said: “We are very excited to open our first store in London, which is something we know our beauty community has been waiting for many years.

“After the very successful launch of and our app
last autumn, we have been inundated with questions about our plans to open stores.

“As the creator of multi-category, multi-experience prestige beauty retailing, we are thrilled to bring London a store that aspires to meet the needs of every beauty occasion.”

Katie Wyle, general manager at Westfield London added: “Sephora is one of the most requested stores by Westfield London customers and I am delighted they have chosen our destination to open their first physical store in the UK.”

However, you should note that Sephora products can often be pricey.

For example, a 30ml bottle of Armani Luminous Silk Foundation costs £44.99 from the Sephora website.

But don’t worry – Aldi is known to do Sephora and other makeup dupes for at least half the price.

One customer found a dupe for the Armani foundation for just £5.99 – £39 cheaper.

She also found eye shadow palettes and moisturisers for a similar price – all from the Specialbuy middle aisle.

But it’s a good idea to shop around for products anyway to make sure you don’t miss out on any deals.

You can use comparison sites like, the Latest Deals app or Google Shopping to see how much an item costs elsewhere.

And make sure to factor in added delivery costs if you order any products home – they might hike the price up depending on how big the order is.

And there are tips and tricks to help you find the best bargains in Aldi’s middle aisle – some of the items might not be as big a deal as you think.

You can find out more in our story here.


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