Whether you watched Sunday’s Super Bowl for Rihanna’s iconic, pregnancy-announcing halftime performance or the big game itself, one thing’s for sure: the commercials are always looked-forward-to.
An especially memorable commercial (which cost upwards of $7 million), was advertised by e.l.f. Cosmetics. Featuring 61-year-old actress Jennifer Coolidge.
The brand’s first-ever Super Bowl placement wasn’t only a big moment in the beauty industry but it was also one to promote its Power Grip Primer, made hilarious with Coolidge sticking it all over to her face.
That said, it’s surely a sticky formula that’ll keep your full-coverage foundation and creamiest of concealers in place.
Now infused with niacinamide, the e.l.f. Comsetics Power Grip Primer has a new look: a skin-benefiting ingredient, a 100% vegan formulation and an ultra-affordable price.
On brand for Coolidge, the “Legally Blonde” actress brought her humor (oh, and finest dolphin impressions) to break up the Super Bowl touchdowns. But, she also emphasized a major selling point for e.l.f. Cosmetics: this budget-friendly primer sticks, and it’s one you should surely stick with.
What’s more, it contains 4% niacinamide, an ingredient dermatologist-tested to help reverse dull skin and achieve that supple look. This helps create a lovely base for makeup.
Jennifer Coolidge’s spotlight commercial is surely one that’s much-talked-about, a hybrid of humor and beauty product-education. The 100% vegan and cruelty free primer is one that helps the skin achieve that sought-after dewy look to the skin, a point Coolidge drives home.
Not to mention, the product is gel-based, dousing your skin with much-needed hydration given its consistency.
The “White Lotus” star’s year has become even more memorable with this record-breaking moment for e.l.f. Comsetics, a light and thoughtful approach to beauty marketing in which the actress’ vivacious personality is shone in a light as widespread as the football field’s spotlights.
While you’re adding the trending Power Grip Primer to your cart, checkout some of the brand bestsellers below, too. For the price, you’ll feel as glamorous as Rihanna during her halftime show:
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