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Want to get ready like Alix Earle? You’re not alone.
The 22-year-old TikTok superstar is famous for her “get ready with me” makeup tutorial videos, which have helped her rack up 4.6 million followers (and counting) on the platform.
The University of Miami senior skyrocketed to social media stardom after sharing her beauty routine, catching the eye of Gen Zers eager to emulate her white eyeliner, South Florida tan and shimmering highlight.
And while Earle’s followers regularly snap up the products she spotlights on TikTok, she’s honest about all facets of her beauty upkeep, having spoken about getting breast implants and lip fillers and using Accutane.
The New Jersey native’s personal life has become almost as famous as the products on her Amazon storefront, too; she dated former Yankees player Tyler Wade in 2022, and her father, T.J. Earle, is married to Ashley Dupré, the sex worker-turned-stay-at-home mom (and former Post sex columnist) who was involved with former New York Governor Eliot Spitzer.
And while you might not be able to hang out with Earle’s Hollywood pals like Selena Gomez, Miley Cyrus and Hailey Bieber, you can shop her favorite products, from the Nyx Jumbo Eye Pencil she uses to highlight her waterline to the viral Dior Lip Glow Oil that completes her beauty routine.
But better snap up your faves fast; after all, the “Alix Earle Effect” is real.
This inexpensive, creamy white eyeliner stick is perhaps the product for which Earle is best known. She uses it to highlight her waterline and the tip of her nose, but it also works as a regular eyeliner, eyeshadow or eye primer.
The Jersey girl always starts her routine with this cult-classic moisturizer made with hyaluronic acid, vitamins C and E and peptides. In addition to hydrating the complexion, it claims to diminish the look of fine lines and wrinkles, add firmness and plumpness and impart a glow.
“This has the most insane reviews,” the TikToker said in November 2022 of this “very light” foundation beloved by celebrity makeup artists (and Meghan Markle). Earle calls 8.25 her “perfect” shade.
“I do really love this Tarte Fake Away for my eyes right now,” Earle announced in January 2023. It’s worth noting that the shift away from her beloved Nyx pencil came shortly after she went on the brand’s buzzy influencer trip to Dubai.
This famous formula promises to add major length and volume. The TikTok “It” girl curls her lashes before applying multiple coats of the stuff for major drama.
Earle likes to slather on this serum-like product or a pre-pool party tan. “I think my skin is giving with this Ilia Skin Tint … I think that’s a trick,” the UM student said in January 2023.
It doesn’t matter if Earle is going to the Super Bowl or a frat party; she always finishes off her glam with a light dusting of faux freckles. “Doing freckles is the favorite part of my makeup,” the influencer revealed in January 2023.
Earle keeps her Miami tan going strong year-round with these bronzing tan drops, which promise to give users a “just-got-back-from somewhere glow.”
“I’ve been using this ever since I started getting my eyebrows done, and I’ve used it since,” said Earle, who uses the shade Light Taupe.
Earle received the Rare Beauty seal of approval when she was invited to join Selena Gomez in New York City on a beauty influencer trip in December 2022. The duo even teamed up on a TikTok.
This classic bestselling bronzer with a matte finish made a comeback thanks to Earle’s endless enthusiasm.
These inexpensive “powder puffers” guarantee your makeup will get in the nooks and crannies brushes can miss. Earle swears they “make your makeup go on so much better, so much smoother.”
This viral product is often sold out because of how popular it has become. For those lucky enough to procure a tube, it’s the perfect high-shine way to finish off any Alix Earle-inspired beauty look.