A 3-in-1 lip, eye and cheek color from CVS and a biodegradable household cleaner from Sprouts Farmers Market are among PLMA’s 2022 Salute to Excellence award winners for store brand innovation.

They join nearly 100 other Salute to Excellence winners announced this week at PLMA’s 2022 Private Label Trade Show in Chicago. The annual awards recognize outstanding food and nonfood products introduced within the last year at supermarkets, drug stores, mass merchandisers and many other retailers. More than 725 products from 50 North American retailers were submitted.

“I congratulate all the retailers that participated in this year’s award program,” said PLMA President Peggy Davies. “These awards prove that store brands are leading the retail industry and giving shoppers the high-quality, high-value and great-tasting products they want.” 

Submissions were sampled and evaluated by a panel of professional and consumer judges on several criteria, including taste, packaging and value for money. Categories include snacks, health and beauty, home and household, food for the family, meal preparation and healthy eating.

The contest is divided into food and non-food categories. Winners within the non-food segment include health & beauty care and home & household. Here’s a list of the winners in select categories of interest to Happi readers:

Health & Beauty Care

Bath & Shower: Walmart Inc., Equate, Epsom Salt Soothing Lavender 3 lbs

Beauty & Cosmetics: CVS Pharmacy, GSQ by Glamsquad 3 in 1 Cheek Lip Eye Color

Body Care: Walmart, Equate, Shea Sugar Scrub Island Coconut 18 oz

Children’s Bath & Shower: Whole Foods Market, 365 by Whole Foods Market, Kids 3 in 1 Shampoo, Conditioner & Body Wash Watermelon

Facial Cleansers & Masks: Whole Foods Market, 365 by Whole Foods Market, Jelly Mask – Clarifying Seaweed

Hair Care & Accessories: Albertsons Companies, Albertsons Signature Care, Coconut Milk Shampoo

Men’s Grooming: CVS Pharmacy, Goodline Grooming Co., 2-in-1 Shampoo & Conditioner

Oral Care: Walmart Inc., Equate, HydroClean Water Flosser Cordless

OTC & Healthcare: Rite Aid, Rite Aid Advance Bowel Solution 50ct

Skin Care: Topco Associates, LLC, TopCare Beauty Hydrating Water Gel

Sun Care & Toiletries: Walmart Inc., Equate, Sunscreen for All Skin Tones SPF50, 8FO

Supplements & Vitamins: Dollar General, Oh Good!, Apple Cider Vinegar Gummies

Home & Household

Hand Soaps and Sanitizers: McKesson Canada, McKesson Soap Moist Aloe

Household Cleaners: Sprouts Farmers Market, Sprouts Multi-Use Biodegradable Cleaner

Kitchen and Dish Soaps: Dollar General True Living, 4x Diamond Dishwashing Liquid

Laundry Care: Weis Markets, Inc., Weis Simply Great, Original Laundry Pacs

The winning products are being showcased at PLMA’s 2022 Private Label Trade Show, which opened today and runs through Nov. 15 at the Donald E. Stephens Convention Center. The winners can be viewed at www.plmawinners.com. 


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