As 2022 draws to a close, many retail stores are facing big changes as the retail sector returns to a new normal for sales. The pandemic saw a significant buying boom for many companies, particularly those who do a lot of business through online storefronts. Stimulus checks, money saved on travel, and the shutdown of every event from after-work happy hours to major festivals put extra money into a lot of pockets. Now, major stores are readjusting and trying to find new ways to create momentum.

Ulta Beauty  (ULTA) – Get Free Report is one of those retail stores, and the year has actually been a big one for the cosmetics mega-store. The company’s first and second quarters of the year saw 20% and 16% boost in net sales, despite fears that inflation might drive down the sales of luxury items like cosmetics. 


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